Aug 29, 2021
When you’re a side hustler, creating content to grow your business is essential, but there may be a piece you’re missing to really get the biggest return on your investment.
What is that missing piece?
Purpose.
Creating content purposefully means that not only does it provide value to your audience, but it also...
Aug 22, 2021
There are many people who want to start using content to grow a business. It is the most efficient, cost effective way to build authority, strengthen relationships, and increase revenue… so it’s no wonder.
And while I strongly suggest that everyone own and maintain your own website, I understand that it’s not...
Aug 15, 2021
In the world of online marketing, a call to action is a common term that gets used in many different ways. But what is a call to action, and how can you use one (or more) to grow your side hustle? Let’s dig in!
A call to action, often called a CTA, is a line of text or an image that directs...
Aug 8, 2021
My favorite definition: A niche market is a subset of a larger market defined by its unique needs, preferences, and identity. - Kitty Shark Creative
It’s the thing you do, in the way you do it, and for whom.
There’s also some confusion about how to say niche. Some people say it in a way that...
Aug 1, 2021
Some people will say that asking how long your content should be is like asking, “How long is a piece of string?”
And while they’re not entirely wrong, they’re not entirely right either.
So let’s start with the obvious question; Does size matter when it comes to content?
Yes, it does.
The length of your...