Jul 25, 2021
Creating content for your blog, podcast, or video show takes time, energy, and mental bandwidth, but it’s totally worth it, right?
Yes! As long as your content is getting found and people are engaging with it.
Oh.
Yeah.
About that.
Getting discovered online is not as easy as it used to be. There are billions of...
Jul 18, 2021
Ideal Customer Avatar (ICA) is a phrase that’s been used in marketing seemingly forever. Sometimes it’s replaced with buyer persona, marketing persona, or customer profile, but it all comes down to one essential idea; Who is your perfect customer?
There are a number of reasons it’s worth taking the time to clearly...
Jul 11, 2021
When content marketing is part of your business strategy, it’s important that you stay focused on the ideas, resources, and processes that are going to be most relevant (and helpful) to your audience. That’s also what will be most helpful in growing your influence and your revenue.
What Are Content Pillars?
Content...
Jul 10, 2021
Buzzwords abound in every profession – “rigor,” “differentiation,” or “backward design.” anyone? – and content creation is no different. You may have heard people say you need to have both “evergreen” and “seasonal” content on your blog, podcast, or video channel, but what does that...
Jul 10, 2021
Sometimes even when you have great ideas for your content, it can be tough to come up with fresh ways to present it to your audience. You know you’ve got great ideas to share, but your format is getting a little… stale.
Give your audience something new, or pick a few formats that work for you and rotate between them...